This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


Chérie is a collection of jewelry, both fine and contemporary, dreamt up and designed in Los Angeles by Sharon Reuben.

A Francophile and fashion enthusiast, Sharon had long felt that the jewelry pieces she wanted, both for everyday and for something special, were missing from the marketplace. She combined forces with her husband Jason’s family jewelry business to bring her visions to life.

The resulting collections are elegant and whimsical. The fine pieces more dainty and demure- truly wearable every day; while the contemporary pieces are where statements can be made allowing our clients to try of-the-moment trends without too much commitment.

Our fine jewelry is all made in Los Angeles, while the contemporary pieces are made with our trusted manufacturers overseas. This allows us to keep our pricing fair while ensuring the utmost quality for the entire collection.



Sharon Reuben

Meet the Designer

Raised by a Francophile mother with an explorer’s spirit, Sharon B. Reuben developed a love for fashion and other cultures at an early age. 

While she graduated from California State University, Northridge with a Bachelor’s of Science in Kinesiology and practiced as a physical therapist for five years, she always felt something was missing in her career.

Sensing that travel would reveal her true north, she embarked on a journey of self-discovery in France. Following an inspiring visit to the Musée des Arts Décoratifs, she was reminded of her childhood nickname, Chérie (French for sweetheart). She could not help but feel that she had returned to where she had always belonged. This place where design, creativity and culture were most celebrated revived what she had always been drawn to.

Upon returning to the United States she started over with a career in fashion. Her first role was as an in-house stylist at Theory, where she quickly became one of the top three sales associates nationwide. After Theory, she joined Zadig & Voltaire where she went on to open the brand’s Rodeo Drive location and continued to increase her responsibilities all the while growing her client roster. 

The Chérie jewelry collection is Sharon’s first independent design project and is produced in partnership with her husband Jason’s family jewelry business.

Sharon lives in Los Angeles with her husband and two sons.